Cookie notice
Cookies and analytics on fulcrena.com.
What this site measures, what it does not, and how to choose. Effective 30 September 2026.
Summary
Two kinds of measurement, one of them optional.
Fulcrena uses cookieless analytics to understand how the site performs. Fulcrena uses the LinkedIn Insight Tag only if you choose Accept in the cookie notice. If you choose Decline, the LinkedIn tag never loads. The site works the same either way.
Always on
Cookieless site analytics
Fulcrena uses Vercel Web Analytics and Vercel Speed Insights. They record page views, the referring page, country, device type, browser, and page performance. Vercel states that Web Analytics does not use third-party cookies, and records data in aggregate without tying it to an individual, a customer, or an IP address. Fulcrena does not use this data to identify you.
Only if you accept
LinkedIn Insight Tag
The LinkedIn Insight Tag lets Fulcrena measure the results of its LinkedIn activity and see aggregate information about the professional makeup of the audience that visits this site. When it loads, LinkedIn receives your page address, referrer, IP address, device and browser details, and a timestamp, and LinkedIn may set its own cookies. LinkedIn states that it does not share members’ personal data with the site owner. LinkedIn is responsible for how it handles that data; see LinkedIn’s privacy policy. LinkedIn members can also manage advertising choices in their LinkedIn account settings.
Your choice
How to accept, decline, or change your mind
The first time you visit, a notice offers Accept and Decline with equal weight. Your choice is remembered in your browser’s local storage on this device. Use “Cookie settings” in the footer at any time to change it. If your browser sends a Global Privacy Control signal, Fulcrena treats it as Decline.
Declining after you accepted stops the LinkedIn tag from loading on later pages. Cookies LinkedIn already set stay in your browser until you delete them in your browser settings.
Not used
What Fulcrena does not do
Fulcrena does not sell personal information, does not use advertising cookies on the assessment form, and does not run analytics or the LinkedIn tag on pages reached through a private invitation link, because those addresses contain a single-use token. Questions or requests: privacy@fulcrena.com.